If you have any queries about the way we use your personal information or cookies, please contact our Data Protection Officer at [email protected].
If you wish to manage your cookies, please follow the instructions in the “How to manage cookies” section below.
What are cookies?
Cookies are small text files which a website may place on your computer or device when you visit a site. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons, pixels or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.
Cookies serve many functions. For example, they can help us to remember your username and preferences, analyse how well our Sites are performing, or allow us to recommend content we believe will be most relevant to you.
Purpose of cookies
We group our cookies into the below categories.
Operating our Sites
Some cookies are essential for the operation of our Sites. This includes cookies for the following purposes:
- Access – we use these cookies to identify subscribers and ensure access to subscription only pages, including premium access.
- Performance – we use these cookies to monitor Site performance. This allows us to provide a high quality experience by quickly identifying and fixing any issues that arise. For example, we might use performance cookies to track error messages, and to determine improvements to our Sites.
- Functionality – we use functionality cookies to allow us to remember your preferences. For example, we use functionality cookies to provide you with enhanced services, such as allowing you to watch a video online or comment on a blog.
For our Sites that offer behaviourally or demographically targeted advertising, you will have the opportunity to turn this off in your account. Please note, if you turn this off you will still see the same number of advertisements but they may be less relevant to you. You may continue to see “contextual” advertisements that are not targeted based on your personal information – for example, a motoring advertisement presented on a motoring article.
Third party cookies on our Sites
We also use third party cookies on our Sites that fall into the categories above (“third party cookies”) for the following reasons:
- to help us monitor traffic on our Sites (like many companies, we use Google Analytics to do this);
- to identify fraudulent or non-human traffic;
- to assist with market research;
- to improve Site functionality;
- to monitor compliance with our terms and conditions and copyright policy.
We also use third party cookies for the purpose of programmatic advertising. This is where we sell digital advertising space through the use of automated technology via three select partners:
- Google Doubleclick (AdX)
- TrustX (US readers only)
- Smart Ad server
These third party cookies are used within programmatic for measurement and attribution, and management of frequency. They may also be used for personalisation of advertisements based on data you have shared with third parties, to the extent that you have consented to this.
Advertisers sometimes use their own cookies to measure performance and to identify fraudulent or non-human traffic. To the extent that you have given them your consent to do so, advertisers may also provide you with targeted advertising based on their data. For example, advertisers may use a profile they have built either on their own site or on sites that you have previously visited to present you with more relevant advertisements during your visit to FT.com.
Our standard advertising terms and conditions do not permit our advertisers to drop their own cookies for profiling or retargeting without your consent.
Use of pixels in emails
Our emails often contain a single, campaign-unique “web beacon pixel” to tell us whether, and how many times, our emails are opened and verify any clicks through to links or advertisements within the email. We use this information for purposes including:
- Determining which of our emails are more interesting to users;
- Determining users’ activity and engagement with our products and services;
- Informing our advertisers (in aggregate) how many users have clicked on their advertisements.
The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML via your email provider settings.
How to manage cookies
If you wish to manage your cookies, please follow the instructions on our Manage Cookies page. Please remember that if you choose to disable cookies, certain sections of our Sites may not work properly.
For more information about cookies and how to manage them, please visit:
This policy is effective from 14/05/2018.