Choosing the right affiliate product to sell can be tough work and especially when you’re new at the affiliate marketing game. This decision is ultimately the one that will have the biggest impact on your success or lack thereof and it will influence everything about your business model from your target demographic to the type of content you create.
But once you’ve narrowed down your options and you understand the needs of your market, you might find that there are still multiple good candidates available. Maybe there are a few different eBooks aimed at a similar audience, for a similar price, and with similar performance. How do you choose between them?
One option is to look for extra additions that might set one product apart from another. These can be considered almost as ‘freebies’ that will help to make certain options more appealing. Read on to see what kinds of things might make all the difference…
One of the most important things to look for when choosing your affiliate product is a free trial. If you can’t try the product free or at a discounted rate, then how can you know what the key selling points are?
Some products will offer you marketing materials that you can use yourself – such as landing pages, email copy and ready-made adverts. If the seller has been having luck with those marketing materials themselves, then this means you can almost guarantee that your efforts will be successful as well. This streamlines your business model and potentially means you can make money by copying and pasting someone else’s entire business!
Some affiliates will allow you to offer discounts to your buyers. This lets you further incentivize purchases, it makes you look good and it prevents people from bypassing your affiliate link.
How to Incentivize Your Mailing List Correctly
Building a mailing list is one of the most important strategies for any affiliate marketer. This not only gives you direct access to a huge list of highly targeted leads but it also ensures that you’ll be able to have multiple interactions with your audience directly – thus giving you the opportunity to build up to a launch date, to raise anticipation and to create buzz.
One of the best strategies for growing a mailing list then is to create an incentive. This usually means something like a free eBook that you give away to people who sign up for your item. The idea here is that by offering something for free, you give people a reason to be wiling to part with their email address.
But there’s one problem – and that’s that your eBook will often attract the kinds of visitors who are interested in getting something for free and not in paying for digital products. They may well get their free item and then never check another of your e-mails!
So what works as a better incentive?
One is to make the e-mails themselves the products. This might mean that you describe the mailing list as a VIP members club, or that you send out ezines and newsletters instead of just simple messages. This way, the subscribers will be keen to read the e-mails you’re sending and as a result will be much more likely to engage with them.
Another option is to promote a discount rather than something free. How about promoting the fact that you’ll be giving away lots of discounted items in future? This way, you’re now attracting people who have expressed a willingness to spend money on the types of things you’ll be promoting! This is a much easier list to convert!
How to Write Subject Lines That Get Read
Building a massive mailing list is one of the very best ways for an affiliate marketer to invest their time. If done well, this can create the opportunity to directly interact with a huge audience of potential buyers and to build up the anticipation and buzz surrounding a product.
But just having that mailing list is not enough. To really be successful, you need to know how to write e-mails that get read and that encourage buys. So how do you do that?
The first tip is to be wary of being too overtly promotional. Think about your own inbox: no doubt you’re absolutely sick of all the spam and marketing messages you get. You’re probably somewhat unlikely to open yet another promotional message then, even if you did sign up for it!
Instead, focus on the value that your message is going to offer. If you’ve built your mailing list well, then it should be filled with people who are interested in the niche that you’re talking about. As such, you should be able to market to them efficiently as long as you focus on the value proposition and the topic.
Think of useful tips, novel insights and fascinating discussions and then flaunt these in your subject headings. This is no different from the title of an article!
That said, messages that land in an inbox will feel innately more personal. Make sure then that you address this by making your e-mails sound more personal as well – for instance by using the recipients name or making it sound more conversational.
Keep it Brief
Keep in mind that most e-mail clients will show a maximum of 50 characters in their subject lines. If you write anything longer than this as your heading, then it won’t get seen and you may lose a click as a result.